PAST PERFORMANCE & OUTLOOK BY CLIENT SEGMENTS Why sell only to a niche client when one can sell to everyone? That seems to be the year’s theme. While luxury/affluent, empty nesters, seniors, and couples remain the top segments that advisors will sell land tours to in the next 24 months, affinity groups and clubs have a higher appetite among various client segments. While less than 7 out of 10 advisors said that they have sold to affinity/clubs in the past, 8 out of 10 advisors said they hope to do so in the future. Business travel for conferences and incentive travel is another client segment that is going to be popular in the next 24 months. According to reports, the demand for business travel is expected to increase in 2024, with many travelers looking to combine leisure with business travel, or “bleisure.” 3 Advisors said that some of the segments they sell to are: “women only tours,” “LGBTQ groups,” and destination weddings and wedding groups. CHART 14 | 25 TRENDS IN LAND TOURS Luxury/affluent Seniors Empty nesters Couples Affinity/clubs Nuclear families Reunions Multi-generational family Leisure groups Millennials Solo travelers Incentive/conference Students/Gen Z Sold in the past Plan to sell in the next 24 months 84% 84% 90% 83% 88% 81% 92% 80% 65% 80% 83% 78% 78% 78% 87% 77% 83% 77% 79% 77% 84% 76% 66% 74% 76% 66% 3. Internova Travel Group Survey Shows Positive Outlook for Business Travel in 2024