The sentiment for the segment is high, and almost
8 out of 10 advisors see a growth in their land tour
sales in the coming year.
With clients wanting a different and exclusive travel
experience, land tours have the advantage of being
more customizable than river or ocean cruise expe-
riences. Factors such as weather and river levels
also affect these plans less than they do for river
cruises. A land tour can offer multiple experiences
from adventure and history, to culture and culinary
delights. Sometimes, all in one package too!
CHART 24
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37
ADVISOR PROFILE
ANTICIPATED CHANGE IN ANNUAL GROSS SALES, 2024 VS. 2023
More than 100%
Up 51-100%
Up 21-50%
Up 1-20%
No change/Unsure
Down 1-20%
9%
86%
25%
39%
20%
2%