INCIDENCE OF BOOKING AIR SEPARATELY FOR LAND TOUR BOOKINGS
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CHART 9
Air fares are seldom an inclusion in the land tours.
Only 4% of the advisors said that they always
include air in their land tour bookings.
There was a time in the 1970s and 1980s when
group travel was inclusive of airfares. That is no
longer the case for a variety of reasons. Airlines
have stopped giving commission to agencies for
group bookings
2
. This is also a win-win for the
travelers who can book their air travel to suit their
own time and budget constraints.
One advisor said,
TRENDS IN LAND TOURS
Always
Mostly
Sometimes
Rarely
Never
Air is already included in the package
12%
36%
34%
9%
4%
4%
I do not book air unless it is part of
the tour price. However, I do make
recommendations and have guests
okay directly with the airline.
2. How group travel organizers can turn the airlines win/lose into a win-win!