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17
It is never too soon to start pitching a land tour to
a client.
More than one in two advisors said that they book
land tours for their clients over six months in advance.
Three out of 10 advisors said that they book the tours
between 3 to 6 months before travel. These numbers
also reflect the trends from the TMR Luxury Travel
Outlook in which nearly 7 out of 10 advisors said that
they book their trips more than six months in advance.
The advance bookings could be due to a number
of reasons, starting with the high air-ticket prices—
fares for domestic flights in 2023 were 8% higher
compared to 2022 and 12% higher than in 2019
1
.
Another factor is the popularity of certain destina-
tions, which reduces inventory availability during
peak season, making a short booking window almost
impossible.
Advisors said that travelers willing to book in a short
window are premium clients, willing to afford higher
prices for a vacation suiting their schedule.
BOOKING WINDOW FOR LAND TOURS
TRENDS IN LAND TOURS
1. More expensive travel from the US to Europe
Within 1 month
1-3 months
3-6 months
More than 6 months
2%
9%
35%
54%

TOURING FOR THE MODERN TRAVELER:
• Respect for the traveler’s time: tours aren’t rushed,
averaging an industry-best of just under 3 nights per
hotel stay
• Designed & Led by Local Experts: all tour elements
are curated by in-destination designers; regionally
based tour managers lead the way and stay with
the group the entire time
• Inclusive and flexible: tours include 4-star and above
accommodations, cultural connections, meals, must-sees,
and built-in free time
• Private Chauffeur Service: roundtrip home-to-airport
car service is included with our transportation package
• Travel Protection Plan: travelers can cancel for any reason
up to 24 hours prior to departure and get their money
back (in their original form of payment, not a voucher)
The Leader in Guided Travel Since 1918
IT’S A BRAND-NEW DAY FOR TOURING
North America’s most experienced tour operator offers a premium guided
touring experience created by travelers, for travelers. Discover the difference
in choosing Collette – both for travelers and for Advisors.
Call 877.594.8687, visit gocollette.com or contact your Business Development Manager to learn more.
Join our private Facebook group,
the Travel Advisor Network
Connect, learn, and share with
other travel advisors and Collette
team members
Machu Picchu, Peru
Chobe National Park, Botswana Cooking Class, Italy Tea Ceremony, Japan
Grindelwald, Switzerland
SUPPORT FOR THE MODERN ADVISOR:
• One-call bookings take about 20 minutes to complete
• Speak to a client care team member in less than 1
minute
• Book confidently with guaranteed dates
• No discounting through online & big-box stores keeps
business with advisors
• Advanced commission will never be recalled
• Business Development Managers are locally based