Across categories, land tours
contribute to approximately
one-third of the advisors’
annual gross sales. Here as well,
experience is queen, with both
agencies and advisors who have
more than two decades in the
business enjoying a larger share
of the pie for land tours.
CHART 2
|
11
SHARE OF LAND TOURS IN ANNUAL GROSS SALES, 2023
TRENDS IN LAND TOURS
34% 34%
39%
31%
38%
23%
34%
40%
Up to
$1m
Total Annual Gross Bookings Business Description Years in Business
More
than $1m
IC/Advisor Agency Upto 5
years
6 - 20
years
More than
20 years