Europe Africa South Pacific Canada South America Southeast Asia Caribbean and The Bahamas Mexico United States East Asia Central America Middle East South Asia 14 | CHART 5 Europe remains the most popular destination for both American and Canadian land tour clients. However, the destination preferences change notably after Europe. American travelers tend to prefer domestic or closer-to-home destinations, namely Carib- bean and The Bahamas and Mexico. On the other hand, Canadian travelers have higher inclination for far-out destinations such as Africa, South Pacific, and South America. Africa, South and Central America, and South- east Asia are other emerging destinations. DESTINATIONS SOLD BY U.S. ADVISORS DESTINATIONS SOLD BY CANADIAN ADVISORS TRENDS IN LAND TOURS 90% 97% 41% 33% 32% 30% 30% 29% 27% 26% 26% 24% 16% 13% 54% 39% 33% 24% 23% 21% 19% 18% 17% 16% 15% 7% Europe United States Caribbean and The Bahamas Mexico Africa South Pacific South America Central America East Asia Southeast Asia Middle East Canada South Asia