The biggest travel trend in the past few years
has been travelling to strike something off
for a bucket list. To this end, money is not a
concern for those who can afford it. Creating
memories, said nearly 7 out of 10 advisors,
was also an important reason why people
take land tours.
One of the biggest advantages of land tours
compared to cruise is that the group can be
small and exclusive. One in two advisors said
this was one of the prime reasons for booking
a land tour for their clients.
CHART 12
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23
KEY MOTIVATORS FOR BOOKING LAND TOURS
TRENDS IN LAND TOURS
Bucket list experience/destination
Create new memories
Explore the unknown and have fun
Celebrate personal occasions
Taking trips with fewer/exclusive group of guests
The value it offers to the client
Lifestyle/Element of exclusivity
Celebrate professional achievements
88%
68%
62%
58%
54%
52%
36%
14%