With land tours being an experiential and typically an all-inclusive product, one of the main considerations for an advisor is trust. And so, most advisors (82%) head to supplier websites or a consortia/host agency (64%) when researching or gathering information on land tours. For FIT tours, advisors also prefer Destination Management Companies (DMCs) for research purposes. Many tour operators also have portals that allow advisors to curate customized itineraries. The survey also shows the enormous potential of social media that remains unharnessed. Of the advisors with less than five years of experience, 42% used online resources to search for relevant products, whereas among advisors with over 30 years of experience, only 12% used social media platforms. SOURCES OF RESEARCH/INFORMATION USED 24 | CHART 13 TRENDS IN LAND TOURS Supplier websites/portals Consortia/marketing group/franchise/host agency Past clientele Consumer events/tradeshows Other advisors selling land tours Travel guidebooks/magazines covering destinations and lifestyle Word-of-mouth Dedicated articles/stories in media Online via web or mobile apps Posts/videos/reels/influencers on social media platforms TV/radio/movies/streaming platf 82% 64% 57% 51% 45% 44% 40% 35% 31% 23% 8%