CHART 8 | 17 It is never too soon to start pitching a land tour to a client. More than one in two advisors said that they book land tours for their clients over six months in advance. Three out of 10 advisors said that they book the tours between 3 to 6 months before travel. These numbers also reflect the trends from the TMR Luxury Travel Outlook in which nearly 7 out of 10 advisors said that they book their trips more than six months in advance. The advance bookings could be due to a number of reasons, starting with the high air-ticket prices— fares for domestic flights in 2023 were 8% higher compared to 2022 and 12% higher than in 2019 1 . Another factor is the popularity of certain destina- tions, which reduces inventory availability during peak season, making a short booking window almost impossible. Advisors said that travelers willing to book in a short window are premium clients, willing to afford higher prices for a vacation suiting their schedule. BOOKING WINDOW FOR LAND TOURS TRENDS IN LAND TOURS 1. More expensive travel from the US to Europe Within 1 month 1-3 months 3-6 months More than 6 months 2% 9% 35% 54%