A typical land tour client books more than six months in advance. While that can be difficult for those who
finalize their vacation dates at the last minute and struggle to find places of their choice and price to stay
in, there is hope in the rise of off-season travel. Many people are choosing lean months to avoid crowds
4
.
This also opens up an extended window for advisors to sell beyond the usual seasonality.
Conversely, with better flight connectivity across the world, one can explore emerging destinations too.
For both U.S. and Canadian travelers, Africa and Southeast Asia are some of the upcoming regions.
A stellar cohort for future growth is affinity groups/clubs. Over the last few Outlooks, many advisors have
said that they hope to target this segment. From LGBTQ+, women’s only groups to sports groups, these
might be areas to look into, along with those traveling to a certain destination for business and willing to
extend for a leisure add-on.
It is heartening to see more advisors taking to instant messaging in this Outlook, a steady rise since 2022.
We hope that this can be a nudge to the older advisors (who still have not adopted text messaging) to
embrace new modes of communication, because that’s what the client needs.
We also hope that this Outlook speaks to the needs of the younger advisors, who have expressed the need
for coaching in business building and digital marketing.
CONCLUSION
4. Whatever Happened to the Off-Season?
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Travel Market Report is a leader in the North American travel agency community with over 100 years of experience. Our award
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Please go to the following link to view the downloadable pdf version of this outlook:
FOR MORE INFORMATION ON OUTLOOK RESEARCH PLEASE CONTACT SALES:
Brian Israel, Senior Vice President, Publisher, bisrael@travelmarketreport.com
RESEARCH AUTHORS:
VIDEC Consultants Dan McCarthy, Editor-in-Chief, Vice President
https://www.travelmarketreport.com/library/TMR/TMRLandTour2024.pdf