
CHART 20
|
33
ADVISOR PROFILE
For the first time in three years, agencies
are accounting for over 40% of the
respondents—a sign the agency-IC share
is stabilizing. Most of the ICs (79%) are
still those who have less than five years of
experience in the industry.
Does aligning with an agency help in the
long-term?
The last few years have seen a rise in
entrepreneurship in the industry, but
the industry is still being dominated by
agencies who have been in business for
over 20 years (62%). Perhaps veterans in
the industry could offer some knowledge
sharing courses that the younger advisors—
and therefore the industry—could benefit
from.
BUSINESS CLASSIFICATION
Upto 5 years
6 - 20 years
More than 20 years
Total
Years in Business
Retail travel agency
with a storefront location
IC/advisor working with a host
agency/franchise/consortium
Retail travel agency with an
office/non-storefront location
IC/advisor working
on your own
12%
10%
34%
22%
5%
12%
28%
19%
4%
7%
6%
7%
79%
71%
32%
52%

It is hardly surprising that those with more
years in the business—consequently also
those who are older—enjoy a larger share of
the pie. Nearly 6 out of 10 advisors said that
they work in an agency which made more
than $1 million in annual gross sales. Less
than one-third of the advisors said that they
were ICs making more than $1 million a year
in gross sales.
The good news is that the share of those
(agencies and ICs) making more than $1
million a year has been rising. In the TMR
Cruise Trends Outlook 2023, only 28% said
that they were making more than $1 million,
but this year that share is up by 12%.
34
|
CHART 23
ADVISOR PROFILE
ANNUAL GROSS SALES BY BUSINESS TYPE, YEARS IN BUSINESS & ADVISOR AGE
59% 41%
72%
83%
81%
63%
47%
42%
68%
58%
61%
60%
28%
17%
37%
19%
53%
58%
32%
42%
39%
40%
Agency
Advisor/IC
Up to 5 years
6-10 years
11-20 years
20-30 years
30+ years
18-44 years
45-64 years
65+ years
Total
Business
Type
Years in Business Advisor Age
More than $1m Up to $1m