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INTRODUCTION
It’s a great time to be selling expedition cruises. Sales trends show that it is the fastest growing segment
in the cruise industry
1
.
With post-pandemic trends showing that the traveler wants more immersive
2
experiences that not
just take them to a destination but also have an added value of adventure, education and exclusivity,
expedition cruises are the perfect fit.
While the first-time expedition cruise client is slightly difficult to persuade — cost and time being a factor
— the time and effort spent on growing in this segment is a long-term investment. Advisors have shared
that once a client boards an expedition cruise, so rich is the experience that they are back for more. Also,
while most advisors average one or two bookings a year in the expedition segment, it accounts for 10%
of their annual sales share.
It is true that expedition cruises were once seen only as viable for those looking for post-retirement
activities. Today, however, there is greater interest from millennial and Gen Z clients. Parents looking
to show their children a world beyond the screen will also find expedition cruises the kind of experience
that the whole family can enjoy together.
The expedition cruise industry has grown from about 67,000 passengers in 2012 to 367,557 in 2022.
3
One of two advisors is already a part of this growth story. We hope that this TMR Outlook encourages
the remaining share of advisors to also join the party.
1 Expedition cruises are increasing in popularity
2 The ‘breakout travel trend’ of the decade: What to know about expedition cruising
3 The ‘breakout travel trend’ of the decade: What to know about expedition cruising