5 LETTER FROM THE EDITOR...................................................................... 3 KEY FINDINGS ................................................................................ 4 INTRODUCTION ............................................................................... 6 METHODOLOGY ............................................................................... 7 TRENDS IN EXPEDITION CRUISE ................................................................. 8 ADVISOR PROFILE ............................................................................ 30 TRAINING NEEDS ............................................................................ 32 AFFILIATION MATTERS ........................................................................ 34 CONCLUSION ............................................................................... 35 TABLE OF CHARTS 1. Advisors Selling Expedition Cruises, Share (%) .................................................. 8 2. Number Of Expedition Cruises Sold In 2023, Share (%) ........................................... 8 3. Share Of Expedition Cruises In 2023 Annual Gross Sales ......................................... 10 4. Anticipated Change In Sales, 2024 Vs. 2023 .................................................... 11 5. Primary Purpose To Take Expedition Cruise ................................................... 12 6. Key Motivators For Expedition Cruise ........................................................ 13 7. Average Length Of Expedition Cruise ......................................................... 14 8. Average Per Person Per Day Spend For Expedition Cruises ....................................... 16 9. Client Preferences While Booking Expedition Cruise ............................................ 17 10. Top Expedition Cruise Lines Sold By Advisors, 2024 Vs. 2020 ..................................... 18 11. Expedition Cruise Lines Sold By U.s. Advisors ................................................. 19 12. Expedition Cruise Lines Sold By Canadian Advisors ............................................. 19 13. Factors Determining Selection Of Expedition Cruise Lines ....................................... 20 14. Past Performance & Outlook By Client Seg .................................................... 22 15. Challenges In Selling Expedition Cruises ...................................................... 23 16. Lead Generation Channels For Advisors....................................................... 24 17. Marketing Channels For Advisors ............................................................ 25 18. Modes Of Communication Used By Advisors .................................................. 26 19. Messaging Apps Used By Advisors ........................................................... 27 20. Supplier Support Needed To Better Sell Expedition Cruises ...................................... 28 21. Business Classification, Share (%) ............................................................ 30 22. Annual Gross Sales By Business Type, Years In Business & Advisor Age, Share (%) .................. 31 23. Advisor Training: Preference By Formats ...................................................... 32 24. Advisor Training: Preferred Training Programs ................................................. 33 25. Trade Association Affiliation, U.S. Advisors.................................................... 34 26. Trade Association Affiliation, Canadian Advisors ............................................... 34 TABLE OF CONTENTS