22 | CHART 14 Typically, boomers and empty nesters were seen as the ideal expedition cruise client. However, that view might be changing as the cruising industry is seeing more interest from 30-50-year-olds 8 . In addition, an expedition cruise may also be a good way to keep children engaged with the planet and away from their screens 9 . It looks like advisors are tapping into this potential. Beyond the usual suspects they plan to reach out to the millennial segment, affinity groups and the Gen Z population. The average vacation days that Americans take has been 11 days, which although less than the global average, can fit in an expedition cruise 10 . PAST PERFORMANCE & OUTLOOK BY CLIENT SEGMENTS Couples Luxury/affluent Seniors Empty nesters Solo travelers Nuclear families Multi-generational family Millennials Leisure groups Affinity/clubs Students/Gen Z Conference/academic groups 75% 79% 74% 80% 71% 78% 66% 81% 57% 81% 45% 77% 44% 82% 35% 85% 31% 89% 28% 88% 27% 85% 22% 88% TRENDS IN EXPEDITION CRUISE 8 You don’t have to be old to go on a cruise 9 I took my teens on a whale-watching cruise 10 Americans are the worst (globally) at taking vacation time: Here’s how many days we take Sold in the past Plan to sell in the next 24 months