20 | CHART 13 The top destinations among expedition cruise clients remain Antarctica, the Galapagos Islands, Alaska, Iceland/Greenland, and the Arctic. When it comes to expedition cruises, destination and itinerary are everything. Eight out of 10 advisors agreed with this. The next important factor is the reputation of the cruise line, said 6 out of 10 advisors. “Between the small ships, luxury onboard, great food, lectures, culture and wildlife to the furthest reaches of the planet, expedition is a perfect trip,” said one advisor. Another advisor added: FACTORS DETERMINING SELECTION OF EXPEDITION CRUISE LINES An expedition ship is designed to travel to many parts of the world on custom itineraries that a large ship could not manage. Itinerary Reputation of the cruise line All-inclusive product offering Size of the vessel Service level of staff Quality of food & wine Customer support End-to-end vacation experience Deals and promotions Commissions Product specialization Personal experience Customer testimonials Sustainability practices Cancellation policies Product diversity 81% 64% 54% 51% 49% 47% 44% 42% 37% 37% 37% 35% 23% 23% 17% 17% TRENDS IN EXPEDITION CRUISE