
CHART 4
|
11
Expedition Cruise Sales
Down 21%
or more
Down 1-20% No change Up 1-19% Up 20-49% Up 50% or more Unsure/
Undisclosed
ANTICIPATED CHANGE IN SALES, 2024 VS. 2023
4 CLIA 2024 State of the Cruise Industry Report
I have five expedition cruises booked
for February 2025.
It’s a good time to be in the cruise industry. The intent
for cruising is 6% higher in 2024 than it was in 2019, with
millennials showing a great interest in cruising. The news
is even better for the expedition cruise segment which
is one of the fastest-growing sectors of cruise tourism.
It has shown a 71% increase in passengers traveling on
expedition itineraries from 2019 to 2023
4
.
The advisors also reflect this sentiment with 6 out of 10
advisors expecting double-digit sales growth. While initially
clients may be hesitant to go on an expedition cruise —due
to factors such as time and money — advisors said that
once a client goes on one, it’s easy to get them to book
a second, and even a third expedition cruise. Nearly 90%
of advisors said that their expedition bookings are from
repeat clients.
A little over 10% of the advisors said that their clients were
first time expedition cruisers. While it may take time to get
an expedition client, this is a segment to invest in.
One advisor said:
Annual Gross Sales
0%
1%
1%
1%
1%
1% 1%
1%
1%
1%
1%
1%
1%
TRENDS IN EXPEDITION CRUISE