CHART 9 | 17 The good news is that there is more awareness about expedition cruising now. Advisors play a key role in converting new clients towards expedition cruises as well as recommending a suitable vacation for those looking for guidance. The client interest in this segment has increased. An advisor said, “No two bookings are alike. I have many repeat expedition guests, and sometimes I introduce it as an option, if I feel it is a good fit.” Another advisor added: CLIENT PREFERENCES WHILE BOOKING EXPEDITION CRUISE TRENDS IN EXPEDITION CRUISE They wanted to visit Antarctica, and I guided them to an amazing soon-to-be experience. Client wanted new/different experiences for travel, and we recommended expedition cruise Client was familiar with expedition cruise, and sought recommendations The primary purpose of the trip was deep inter- est in expedition cruising Client was looking for alternatives to big ship cruising Client did not seek an expedition cruise, yet we converted them 45% 36% 17% 24% 17% 20% 17% 14% 4% 6% 2020 2024