CHART 19 | 27 MESSAGING APPS USED BY ADVISORS ADVISORS NOT USING ANY APP, BY AGE In the last three years the share of advisors not using messaging apps has dropped from 32% to only 10% in this TMR Outlook 12 . Of those who said they didn’t use any messaging apps, 56% were aged 65 and above. Messaging apps are a valuable way of communicating with clients in a way convenient to them. The ease of communication in this instant age is an important factor while making a choice of service providers and so, everyone will benefit from being available on the apps. Facebook is steadily climbing the charts, and 6 out of 10 advisors said that they use this platform to stay in touch with their clients. Zoom and WhatsApp are the other popular instant messaging apps among the advisors. Facebook Messenger Zoom WhatsApp Instagram iMessage Microsoft Teams Google Meet Supplier apps X/Twitter Skype I do not use any instant messaging apps 60% 47% 47% 30% 27% 19% 11% 8% 3% 3% 10% 18-44 years 45-64 years 65+ years TRENDS IN EXPEDITION CRUISE 12 Travel Market Report’s Outlook on Trends in River Cruise, 2023 7% 36% 56%