24 | CHART 16 LEAD GENERATION CHANNELS FOR ADVISORS Luxury products such as expedition cruises depend heavily on the human connect and stories to sell them. Which is why the top lead generation channel for such experiences is always word of mouth, referrals, and current/ previous clientele. Encouraging clients to share testimonies and images from their expedition adventures with not just their immediate circle of friends, but also on their social media, is a good way to boost the visibility of expedition cruises. Expedition cruises which have the advantage of delivering stunning and rare images are perfect for social media. Nearly 6 out of 10 advisors said that social media is an important lead generation source. Among these, more advisors in the 18-44 age group (75%) cited social media as an effective lead-gen channel. Word of mouth/referrals Current/past clientele Social media Digital marketing Advisor’s personal experience, specialization Leads/referrals from host agency/consortia/ franchise Consumer events Private organizations/affinity clubs Lead/referrals from partner group Print advertising Church group TV/radio marketing 78% 61% 57% 33% 32% 21% 13% 11% 11% 9% 7% 3% TRENDS IN EXPEDITION CRUISE