18 | CHART 10 TOP EXPEDITION CRUISE LINES SOLD BY ADVISORS, 2024 VS. 2020 Among the initiatives for advisors, HX in May this year (on the occasion of Travel Advisor Day), announced an Antarctica Giveaway, where travel advisors were invited to participate by joining the new HX Travel Partners, Americas Facebook page, and registering with HX’s agent portal voyage for a chance to embark on an expedition experience in Antarctica 6 . In 2023, Lindblad Expeditions launched Expedition 360, a first full- service trade initiative, with the aim of providing resources that travel advisors need to grow their business and tap into expedition cruising, including a new webinar series, the brand’s first cross-country road show, and new travel advisor awards and incentives 7 . Hurtigruten Expeditions (HX), Celebrity Cruises, Lindblad Expeditions and Viking Expeditions were the top cruise lines among advisors. Expedition cruising is a large market with advisors connecting with many other cruise lines—and an indicator to suppliers to connect more with the advisor community to share the value of their cruises. Hurtigruten Expeditions (HX) Celebrity Cruises Lindblad Expeditions Viking Expeditions Silversea Cruises Seabourn Cruise Line Quark Expeditions Ponant Abercrombie & Kent Atlas World Voyages 27% 50% 42% 48% 29% NA 46% 46% 43% 45% 20% 39% 16% 30% 13% 28% 14% 27% NA 26% TRENDS IN EXPEDITION CRUISE 6 HX launches new trade initiatives ahead of Travel Agent Day 7 Lindblad Expeditions Launches “Expedition 360” Advisor Program 2020 2024