12 | CHART 5 Imagine seeing a whale while on vacation or observing penguins and polar bears in their natural habitat. Exploring the lesser seen parts of the planet and its far ends are the kinds of adventure tales that one reads about. The reasons for taking an expedition cruise have not changed much in the last few years. Over 70% of the advisors said that their clients choose an expedition cruise to experience adventure. Crossing off a bucket-list destina- tion (69%) and wildlife experiences (67%) were other top reasons. One advisor said: Expedition cruises are becoming more popular as people want more adventure and to see remote places. PRIMARY PURPOSE TO TAKE EXPEDITION CRUISE Adventure travel Visit a bucket-list destination Wildlife experiences Cultural/educational purposes Difficult to reach by land/air Disconnecting from everyday stress Sustainable travel Environmental research Media and filming 74% 69% 67% 28% 19% 11% 9% 8% 6% TRENDS IN EXPEDITION CRUISE