34 | CHART 25-26 Trade associations are important as they are the ones that speak on behalf of the advisor. Compared to the previous Outlooks, the share of CLIA memberships in the US has seen a rise, from 54% 14 in 2023 to 66% in this Outlook. AFFILIATION MATTERS 14 Travel Market Report’s Outlook on Trends in River Cruise, 2023 TRADE ASSOCIATION AFFILIATION, U.S. ADVISORS TRADE ASSOCIATION AFFILIATION, CANADIAN ADVISORS IATAN CLIA ASTA IATA ACTA CLIA 93% 77% 34% 66% 53% 37%