As the client demographic changes, the advisor community needs to change gears and strategies. While
some of the older means of reaching out to gain new clients, such as word of mouth, will always remain
important in a relationship-driven industry, how can one harness the power of digital marketing to reach
out to a newer and younger demographic?
With cruise lines offering new activities and also curating trips for special interest groups, how should
advisors best attract clients suited for these trips? The many training formats, especially those that help
expand business development, should respond to these new challenges. It will be helpful especially for
those advisors who have recently joined the industry or have branched out on their own.
In this TMR Ocean Trends Outlook, advisors have shared the top concerns that clients have and amenities
they look for while booking an ocean cruise vacation. They have also shared the challenges they face
while selling cruise vacations. While some challenges may not have an immediate solution, issues such
as concerns about inventory and sea-sickness, or a lack of confidence in selling the product, could be
addressed with better training.
It has been heartening to note the improvement in customer support service in the past few TMR Outlooks,
along with the increased use of technology in communicating with clients.
We hope that this TMR Outlook speaks to the suppliers so that they can collaborate with advisors in making
ocean cruise selling and booking a seamless experience for everyone.
CONCLUSION
39