5% 10% 15% 16% 18% 21% 24% 32% 36% 54% 83% 89% TV/radio marketing Church group Print advertising Consumer events Private organizations/clubs Lead/referrals from partner group Leads/referrals from host agency/consortia/franchise Advisor’s niche or specialization Digital marketing Social media Current/past clientele Word of mouth/referrals LEAD GENERATION CHANNELS FOR ADVISORS Referrals from word of mouth and current (89%) and past clientele (83%) remain the top lead generation sources, given the human nature of travel. However, social media (54%) and digital marketing (36%) are also steadily contrib- uting more. The advisor’s niche/specialization also contributes to 32% of lead generation. As shared in the TMR Distribution Outlook 2025, marginal gains from offline networking oppor- tunities such as consumer events and partner referral groups also contribute significantly, so advisors must not neglect these channels. TRENDS IN OCEAN CRUISE 20 | CHART 10