ADVISOR TRAINING: PREFERRED TRAINING PROGRAMS The most preferred training formats for advisors are those that help them get familiar with the product they are selling. Product or destination training (71%), ship inspections (70%), and specialization training (47%) are the top three on this chart. Help with social media marketing would also be helpful, said 44%. Over 2 out of 5 advisors also said that they would like training in sales and best prac- tices, which might be an area of interest to many newer and younger or more recently independent advisors. TRAINING NEEDS 11% 22% 22% 24% 28% 36% 41% 44% 47% 70% 71% Public relations Mindset, well-being, or personal growth Training on implementing service fees Customer service Travel advisor regulation and legal issues Business building training General sales/best practices training Social media training Specialization training Ship inspections Product or destination training 34 | CHART 23

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