What does your cruise itinerary look like? What time does the restaurant open, and what services do you want to check in on? Many cruise lines today have their own mobile apps that help guests find the answers to these questions. 13 Restaurant reservations, check-in and check-out, and booking onboard and shore activities were some of the top preferred features on the cruise line apps. Room access and room temperature control were also important. There is some feedback on the apps, though: One advisor shared, IMPORTANCE OF MOBILE APP FEATURES IN CLIENT’S CRUISING EXPERIENCE, SHARE (%) 14% 29% 39% 43% 51% 53% 70% 75% 75% 77% 47% 48% 39% 35% 34% 34% 22% 18% 17% 16% 25% 14% 15% 13% 9% 7% 5% 3% 4% 4% 14% 9% 7% 9% 6% 6% 3% 4% 3% 3% AI-assisted virtual assistant or chatbots Near Field Communication (NFC) enabled wearables Room temperature control In-app guest to guest chat Room access (lock/unlock) Onboard navigation Book shore excursions Book onboard events/activities Check-in/check-out Restaurant reservations Important Neutral Not important Unsure/Don’t know 13 https://yourcruisegirl.com/cruise-line-apps-that-improves-your-cruise-experience/ TRENDS IN OCEAN CRUISE Requests have been made for consistent functionality of the apps. Also, the ability to enlarge the on-screen type fonts. Small screens and bad type fonts do not make it easy for so many to read things easily. There needs to be a way to accommodate lower vision guests as well. 24 | CHART 13