25% 32% 29% 65% 66% 60% 51% 53% 31% 32% 13% 15% 16% 4% 2% Pre- or post-cruise hotel stays Ground transfers Airfares Wi-Fi Drinks/beverages Every time Occasionally/Sometimes Rarely/Never Unsure/Don’t know EFFECTIVENESS OF FREE ADD-ONS IN IMPROVING CRUISE SALES, SHARE (%) Not having to think about how much you are paying for each drink or meal adds to the sense of relaxation during a vacation. This is why free add-ons such as drinks and bever- ages really move the needle when it comes to sales, said nearly 7 out of 10 advisors. This share was 3 out of 10 in the 2023 TMR Cruise Trends Outlook. 12 The demand for free Wi-Fi has also jumped from 34% in 2023 to 65% in the current Outlook. One advisor shared, Pre-night add-on [hotel stays] with transfers are often make/break for a booking. 12 https://www.travelmarketreport.com/library/TMR/TMR_Cruise_Trends_Outlook_2023/index.html?page=20 TRENDS IN OCEAN CRUISE CHART 9 | 19