BUSINESS CLASSIFICATION, SHARE (%) AGENCY/ADVISOR POSITION, SHARE (%) Around 70% of those who responded to the survey were ICs. This share has been slightly higher compared to previous Outlooks this year. It is likely because ocean cruise is the entry level to selling travel and thus sees a higher percentage of newcom- ers and those venturing out on their own. Of those surveyed, 44% of the advisors said that they were ICs and 34% said they were owners of their business. 17% 10% 67% 6% Retail travel agency with a storefront location Retail travel agency with an office/non-storefront location Independent contractor/advisor working with a host agency or franchise or consortium Owner/advisor working on your own 34% 6% 16% 44% Owner Manager Employee Independent Contractor (IC) ADVISORS’ PROFILE 30 | CHART 18-19