FACTORS INFLUENCING ADVISORS’ RECOMMENDATIONS OF CRUISE BRANDS TO CLIENTS When you are traveling on the high seas, whom you are traveling with is important. And so, the cruise line’s reputation and experience (75%) are a top factor influencing advisors when recommending cruise lines to their clients, along with along with itinerary and ports visited (75%) and the agent’s familiarity with the product (70%). Pricing, deals, and promotions are always factors as well, since what the client chooses will depend on their budget. 25% 30% 35% 36% 36% 38% 39% 56% 66% 70% 70% 75% 75% Variety of shore excursions Age of the vessel Onboard activities Local BDM Support Size of the vessel Onboard dining options Customer support Onboard amenities All-inclusive price including gratuities and liquor/wine Agent familiarity with product Price/deals/promotions Experience and reputation of the cruise line Itinerary/Ports visited TRENDS IN OCEAN CRUISE CHART 17 | 29