The most important factors in selecting ocean cruises have been steady for the past few TMR Outlooks. Nearly 4 out of 5 advisors said that the price/cost of the ocean cruise is the main reason why clients chose a particular vacation. Itineraries/destinations are equally important. Other factors are included amenities (73%), length of the cruise (66%), and experience and reputation of the cruise line (64%). One advisor said, “Most of my clients definitely want a more inclusive experience. They understand the higher costs and are willing to pay for the features.” Another identified, IMPORTANT FACTORS IN SELECTING AN OCEAN CRUISE VACATION Quality of Wi-Fi, food, and demographics of the passengers” as factors on the basis of which clients choose their ocean cruise. 11% 19% 28% 30% 33% 38% 48% 48% 51% 58% 63% 64% 66% 73% 78% 78% Cruise line follows sustainable practices Past customer testimonials/reviews Pre-or post-cruise vacation opportunities Age of the vessel Onboard entertainment/activities for children Diversity of onboard entertainment/activities Preferred departure port Size of the vessel Variety and/or quality of cuisine Advisor’s recommendation Availability for desired dates Experience and reputation of the cruise line Length of cruise Included amenities Specific itineraries/destinations Price/cost TRENDS IN OCEAN CRUISE CHART 5 | 13