Facebook Messenger, WhatsApp, and Zoom are the most popular messaging apps used by advi- sors. Less than 1 out of 5 advi- sors said that they don’t use any messaging apps. Of those who said they don’t use any messag- ing apps, over 6 in 10 were advi- sors above the age of 65. MESSAGING APPS USED BY ADVISORS 17% 3% 4% 9% 11% 20% 22% 30% 42% 45% 55% None of the above X/Twitter Skype Google Meet Supplier apps Microsoft Teams Instagram iMessage Zoom WhatsApp Facebook Messenger 9% 27% 64% ADVISORS NOT USING ANY APP, BY AGE, SHARE (%) 18-44 years 45-64 years 65+ years TRENDS IN OCEAN CRUISE CHART 12 | 23