If cruising is a taste that one develops, it’s understandable that as one gets more experienced, they progress towards more nuanced and exclusive options. Advisors reflect this sentiment, saying that first-time cruisers gravitate more towards contemporary cruises. Contemporary cruises offer a variety of schedules and itineraries suited more to younger adults and family demographics. They come with several onboard entertainment options and amenities. While 8 out of 10 advisors said that their contemporary cruise clients were mostly first- time cruisers, 9 out of 10 advisors said that their luxury and ultra-luxury cruise clients were repeat cruisers. CRUISE SALES AND OUTLOOK BY CRUISE SEGMENT TRENDS IN OCEAN CRUISE 82% 57% 61% 77% 34% 90% 24% 92% First-time cruisers Repeat cruisers First-time cruisers Repeat cruisers First-time cruisers Repeat cruisers First-time cruisers Repeat cruisers Contemporary Premium Luxury Ultra-Luxury 10 | CHART 2