
In our hyper-connected world, staying off
the Internet for a week or more can be diffi-
cult. Unsurprisingly, over 4 out of 5 advisors
said that availability of Wi-Fi was one of the
most important amenities in an all-inclusive
cruise vacation.
Onboard entertainment and attractions
(77%), gratuities (75%), and open bar/bever-
ages (73%) were other important amenities.
One advisor said, “It would be nice for cruise
lines to offer a variety of adult drink packages.
For example, offer a 10-drink package instead
of a 15-drink package per day.”
Another advisor shared,
IMPORTANT AMENITIES OF AN ALL-INCLUSIVE ON-BOARD CRUISE EXPERIENCE,
SHARE (%)
36%
36%
37%
40%
47%
58%
63%
73%
75%
77%
85%
47%
46%
41%
47%
39%
37%
32%
22%
21%
20%
11%
15%
14%
19%
9%
12%
3%
3%
2%
2%
2%
1%
Pre- or post-cruise hotel stays
24-hour room service
Airfares
Unlimited shore excursions
Ground transfers
Onboard activities
Specialty dining
Open bar/beverages
Gratuities
Onboard entertainment/attractions
Wi-Fi
Important Neutral Not important Unsure/Don’t know
Most of my clients definitely want a more inclusive experience. They understand the
higher costs and are willing to pay for the features.
TRENDS IN OCEAN CRUISE
18
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CHART 8