If 2022 was the year of comeback for cruises, 2023 signals the next frontier for growth. This expansion is
not just going to be seen in revenue, but also in the client segment.
From millennials to even Gen Z, there has been a growing interest in river cruising. Cruise lines are now
offering products that cater to a younger crowd. From discounts to solo travelers to special itineraries that
target affinity and leisure groups, there is a concerted effort to offer something for everyone. And why not?
With the ability to work from anywhere in an Internet era, cruise lines can market themselves as an innovative
workcation solution. Some social media videos already show the pool deck as the picture-perfect office-
away-from-office location.
18
Cruise lines are also looking at how to address environmental and sustainability concerns. AmaWaterways,
for instance, shared that it is looking at using solar energy for onboard air conditioning to navigation systems
that will reduce fuel consumption
19
. Another cruise line, Variety Cruises, announced that it had partnered with
SUSTAINABLE TRAVEL INTERNATIONAL, pledging to offset the CO2 footprint of the company’s cruises
20
.
With many of the advisors still new to the industry, constant education of the product and the destination
has been a continuing demand. The younger advisors are also expected to fuel the growth of the younger
client base, making any investment in their knowledge a win for all.
CONCLUSION
18 https://www.traveloffpath.com/5-reasons-why-cruises-are-becoming-a-top-vacation-choice-for-young-professionals/
19 https://porthole.com/amawaterways-explores-ways-to-minimize-fuel-consumption/
20 https://drifttravel.com/variety-cruises-paves-the-way-for-a-carbon-neutral-future-at-sea/