
41% 59%
47% 53%
46% 54%
44% 56%
38% 62%
43% 57%
43% 57%
75% 25%
37% 63%
41%
42% (32% in 2022) 58% (68% in 2022)
59%
Advisors are selling longer cruise
vacations. In 2023, 42% of advisors said
that they sold river cruise vacations of
more than one week, compared to 32%
of advisors in the 2022 outlook.
Younger advisors i.e., those in the 18-44
age group, are more comfortable selling
longer river cruise trips. In 2022, 68%
of the advisors with up to five years of
experience said that they were selling
vacations of up to one week. That share
has dropped to 54%.
14
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CHART 1
TRENDS IN THE RIVER CRUISE SEGMENT
AVERAGE LENGTH OF RIVER CRUISE, SHARE (%)
Location Years in Business Age
U.S.
Canada
Up to 5 years
6-10 years
11-20 years
20-30 years
30+ years
18-44
45-64
65+
Total
More than 1 week Up to 1 week