ANNUAL SALES GROWTH, 2023 VS. 2022, SHARE (%)
The global river cruise market is set to increase to $1.7
billion by 2023, from $1.45 billion in 2022. This growth
in the market size could be attributed to building of new
ships, high-quality content onboard and the expansion
of rivers
16
. The growth can also be attributed to supply-
demand dynamics driven by a new consumer cohort
and younger blood joining the fold on the advisor side.
While last year was a robust year in the U.S., the
Canadian market which opened later took some time
in recovery. And the optimism from both U.S. and
Canadian advisors is high. Six in 10 advisors expect
an increase of a minimum of 20% in 2023 sales.
38
|
CHART 21
Up 100% or more
Up 50-99%
Up 20-49%
Up 1-19%
No change
Down 1-20%
Down 21% or more
1%
9%
18%
35%
22%
12%
3%
ADVISOR PROFILE
16 https://www.futuremarketinsights.com/reports/river-cruises-industry-overview#:~:text=River%20Cruises%20Market%20Outlook%20(2022,period%20(2022%20to%202032)