Word of mouth (85%) remains the top channel
for lead generation, along with help from current/
past clientele. Social media and digital marketing
channels remain important lead generation sources.
This has special significance with a younger breed
of advisors and also a younger demographic of
clients coming in.
It’s interesting that more referrals have come in
this time from host agencies or consortia (20%),
compared to 2022. And, while the number is not
significant, reference from church groups (5%) does
point the way towards affinity groups.
LEAD GENERATION CHANNELS FOR ADVISORS
30
|
CHART 13
TRENDS IN THE RIVER CRUISE SEGMENT
Word of mouth/referrals
Current/past clientele
Advisor’s personal experience, specialization
Social media
Digital marketing
Leads/referrals from host agency/consortia
Consumer events
Print advertising
Lead/referrals from partner group
Private organizations/clubs
TV/Radio marketing
Church group
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
2022 2023