
ADVISOR TRAINING: PREFERENCE BY FORMATS
While share of virtual training is still robust at
67%, there is a clear sense of saturation. One
advisor shared that they would like a template
to follow while promoting river cruising to new
clients. Even help in designing emails to potential
clients, that is simple and user friendly, would
be helpful. With advisors strapped for time,
in-person training locations need to be charted
out when planning a schedule.
FAM trips are of course the most requested
training support (87%).
One advisor shared,
40
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CHART 23
TRAINING NEEDS
86%
67%
58%
37%
28%
18%
Fam trip
Virtual training
In-person conference or tradeshow
One-day offsite training
2-3 days offsite training
4+ days offsite training
Combination of online training
academy followed up with in-person
FAM trip/training is best for me to
learn and remember.

ADVISOR TRAINING: PREFERRED TRAINING PROGRAMS
Advisors would like product/destination training
the most (67%), followed by ship inspections (65%).
Because river cruise is a premium product, clients
are particular about the size of the cabin, the
upholstery etc. Knowing these details helps the
advisor — a fair share of whom are new to the
industry — sell the product better. Social media
training (37%), and specialization training (43%)
are also high in demand.
CHART 24
|
41
TRAINING NEEDS
67%
65%
43%
37%
33%
31%
23%
18%
17%
16%
10%
Product or destination training
Ship inspections
Specialization training
Social media training
General sales/ best practices training
Business building training
Travel advisor regulation and legal issues
Customer service
Training on implementing service fees
Mindset, well-being, or personal growth
Public relations