ADVISOR TRAINING: PREFERRED TRAINING PROGRAMS Advisors would like product/destination training the most (67%), followed by ship inspections (65%). Because river cruise is a premium product, clients are particular about the size of the cabin, the upholstery etc. Knowing these details helps the advisor — a fair share of whom are new to the industry — sell the product better. Social media training (37%), and specialization training (43%) are also high in demand. CHART 24 | 41 TRAINING NEEDS 67% 65% 43% 37% 33% 31% 23% 18% 17% 16% 10% Product or destination training Ship inspections Specialization training Social media training General sales/ best practices training Business building training Travel advisor regulation and legal issues Customer service Training on implementing service fees Mindset, well-being, or personal growth Public relations