
ADVISOR TRAINING: PREFERRED TRAINING PROGRAMS
Advisors would like product/destination training
the most (67%), followed by ship inspections (65%).
Because river cruise is a premium product, clients
are particular about the size of the cabin, the
upholstery etc. Knowing these details helps the
advisor — a fair share of whom are new to the
industry — sell the product better. Social media
training (37%), and specialization training (43%)
are also high in demand.
CHART 24
|
41
TRAINING NEEDS
67%
65%
43%
37%
33%
31%
23%
18%
17%
16%
10%
Product or destination training
Ship inspections
Specialization training
Social media training
General sales/ best practices training
Business building training
Travel advisor regulation and legal issues
Customer service
Training on implementing service fees
Mindset, well-being, or personal growth
Public relations