ADVISOR TRAINING: PREFERENCE BY FORMATS While share of virtual training is still robust at 67%, there is a clear sense of saturation. One advisor shared that they would like a template to follow while promoting river cruising to new clients. Even help in designing emails to potential clients, that is simple and user friendly, would be helpful. With advisors strapped for time, in-person training locations need to be charted out when planning a schedule. FAM trips are of course the most requested training support (87%). One advisor shared, 40 | CHART 23 TRAINING NEEDS 86% 67% 58% 37% 28% 18% Fam trip Virtual training In-person conference or tradeshow One-day offsite training 2-3 days offsite training 4+ days offsite training Combination of online training academy followed up with in-person FAM trip/training is best for me to learn and remember.
ADVISOR TRAINING: PREFERRED TRAINING PROGRAMS Advisors would like product/destination training the most (67%), followed by ship inspections (65%). Because river cruise is a premium product, clients are particular about the size of the cabin, the upholstery etc. Knowing these details helps the advisor — a fair share of whom are new to the industry — sell the product better. Social media training (37%), and specialization training (43%) are also high in demand. CHART 24 | 41 TRAINING NEEDS 67% 65% 43% 37% 33% 31% 23% 18% 17% 16% 10% Product or destination training Ship inspections Specialization training Social media training General sales/ best practices training Business building training Travel advisor regulation and legal issues Customer service Training on implementing service fees Mindset, well-being, or personal growth Public relations