In 2023, only 21% of advisors were not using
messaging apps, down from 32% in 2022.
Advisors are mirroring their leisure behavior in
their business communications. The most popular
messaging apps were Facebook (48%), Zoom (40%),
and WhatsApp (39%). The use of supplier apps
which was at 14% in 2022, has dropped to 9%.
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CHART 15
MESSAGING APPS USED BY ADVISORS
TRENDS IN THE RIVER CRUISE SEGMENT
Facebook Messenger
Zoom
WhatsApp
iMessage
Instagram
Microsoft Teams
Google Meet
Supplier apps
Skype
I do not use any instant messaging apps
48%
40%
39%
25%
18%
12%
9%
9%
6%
21%