36
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CHART 19
ADVISOR PROFILE
For the first time since 2021, there has been an
improvement, though marginal, in the retail travel
agency category (with or without a storefront) — it
was 39% last year and is now at 41%. The jury is
still out on whether this signals a turn in tide for
the retail agency or is an anomaly.
BUSINESS CLASSIFICATION, SHARE (%)
3%
22%
19%
56%
Retail travel agency with a storefront
location
Retail travel agency, non-storefront
location
Independent contractor working with
a host agency
IC/advisor working on your own