MODES OF COMMUNICATION USED BY ADVISORS CLIENT SIDE COMMUNICATION SUPPLIER SIDE COMMUNICATION A look at the use of various modes of communication by advisors shows the variety between modes used for clients versus those used for suppliers. In-person meetings are higher on the client side, with good reason. Emails (88%) and phone calls (87%) top the charts. There has been an increase in text messaging (60%) and use of messaging apps (46%) compared to 2022. Use of messaging apps also shows a significant increase on the supplier side, from 14% in 2022 to 20% in 2023. CHART 14 | 31 TRENDS IN THE RIVER CRUISE SEGMENT 2022 2022 2023 2023 Emails Phone call In person Text messaging Messaging apps Video call Emails Phone call In person Text messaging Messaging apps Video call 93% 75% 88% 76% 90% 58% 87% 63% 76% 32% 71% 36% 56% 14% 60% 15% 40% 14% 46% 20% 32% 27% 31% 31%