Europe remains the top destination for river cruises. River cruises in the U.S. have gained share in the second spot. A contributing factor could be the introduction of new ships and routes within the U.S. that offer a range of experiences, from visiting Napa Valley in California (first river cruise in 80 years 6 ), to a taste of Creole cuisine in New Orleans, or even a historical tour. 7 The growth in cruise vacations in Vietnam, Cambodia and Africa are notable. CHART 2 | 15 TOP DESTINATIONS SOLD FOR RIVER CRUISES TRENDS IN THE RIVER CRUISE SEGMENT 6 https://www.travelandleisure.com/california-river-cruise-first-in-80-years-7096276 7 https://www.travelandleisure.com/cruises/river-cruises/river-cruises-in-the-us Europe United States Vietnam/Cambodia Africa South America Canada Thailand China India 2022 2023 99% 94% 22% 28% 9% 12% 4% 6% 3% 4% 2% 4% 1% 2% 1% 2% 1% <1%