One in four advisors said that they regularly sell another river cruise to a line immediately after the first one, considering that they are already at the destination. This shows the large opportunity available for a follow-up cruise, especially since 4 out of 10 advisors said they do so, although occasionally. The primary demographic of the river cruise — the empty nesters and baby boomers — are more likely to be able to spare extra days for a second trip. While it’s certainly true that those opting for a follow-up river cruise would have more time at hand for a vacation, with workcations being offered on certain cruise lines 12 , and Wi-Fi being available on the ships, it would be possible for clients to work while enjoying the river view. 13 CHART 12 | 29 FREQUENCY OF UPSELLING A FOLLOW UP RIVER CRUISE, SHARE (%) Every time Often Occasionally Rarely Never Unsure/ Don’t know TRENDS IN THE RIVER CRUISE SEGMENT 5% 19% 40% 26% 7% 3% 12 https://www.travelnews.co.za/article/workcations-come-cruises 13 https://cruisemaven.com/internet-and-wifi-on-river-cruises/