22 | CHART 7 FACTORS DETERMINING CLIENTS’ SATISFACTION FOR A RIVER CRUISE VACATION Gourmet food (75%) and white glove service (71%) remain the top factors driving client satisfaction. Quality of the ship plays a role in customer satisfaction, according to 70% of advisors. Since river cruising is a niche and luxury product, that is perhaps inevitable. Pools, spas, open-air sun decks and balconies, along with a smaller guest size are only some of the luxuries that guests expect when looking for a river cruise. 10 An advisor said, I know my clients well, and direct them toward the ship that I feel will meet their standards and make them happiest. TRENDS IN THE RIVER CRUISE SEGMENT Quality of food & wine Service level of staff Quality of ship Activities All-inclusive price Size of cabin Flexibility in itinerary 80% 75% 76% NA 71% 76% 70% 71% 69% 73% 69% 46% 41% 28% 10 https://www.travelandleisure.com/riverside-collection-launches-five-ships-7093013 2022 2023