20
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CHART 5
Most advisors feel that the typical river cruise client is
well traveled (73%) and has previously experienced ocean
cruises (71%), even if they might be first-time river cruisers
(43%).
Thirty-nine percent of advisors said that river cruise clients
prefer staying at luxury hotels and resorts. Four out of ten
advisors said that most river cruise clients preferred to
travel with friends/family.
Only 10% of advisors said that their river cruise clients
were first-time cruisers of any kind.
CLIENTS’ TRAVEL PREFERENCES FOR TAKING A RIVER CRUISE VACATION
TRENDS IN THE RIVER CRUISE SEGMENT
73%
71%
50%
43%
39%
37%
35%
29%
26%
10%
They are well traveled
They have experienced ocean cruises
They prefer all-inclusive travel products
They are first-time river cruisers
They prefer staying in luxury hotels and resorts
They prefer traveling with friends and family
They prefer traveling on guided/escorted group tours
They prefer traveling on their own/independently
They like traveling to exotic and remote destinations
They are first-time cruisers of any type
Top influencers for taking river cruises remain destinations
and cruise itineraries (80%). Advisors also sell pre- and
post-extensions, making river cruises part of a larger
itinerary with a land vacation. A bucket list experience
remains a significant motivator for choosing a river cruise.
CHART 6
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21
TOP INFLUENCERS FOR TAKING A RIVER CRUISE VACATION
TRENDS IN THE RIVER CRUISE SEGMENT
80%
73%
61%
60%
57%
54%
51%
48%
40%
34%
29%
24%
19%
6%
6%
Destinations and itinerary of the cruise
Combine land vacations pre- or post-river cruise
Cultural experience with locals
River cruises as an alternative to escorted/guided tours
Luxury experience as part of their river cruise
Active shore excursions, such as biking or walking tours
The destination was on their bucket list
Choosing a destination to cruise to over a newer vessel
Wine is an important part of their vacation experience
Education and lectures
Visit destinations that are hard to reach via land
All types of cruise vacations over land vacations
Cruise departures with specific themes or onboard programming
Environment and sustainability practices of the cruise line
Wellness and spa and fitness facilities