These sentiments are reflected in the business. Reports said that in 2023, the cruise industry surpassed 2019 levels, breaking sales records “in a furious, post-pandemic comeback”. 2 This has happened in tandem with advisors who are understanding the client sentiment and investing in understanding the product. The most popular specializations are therefore the most sought-after packages by clients. Ocean cruise, family/multi-gen travel, and luxury travel occupy the top three spots. Destination, river cruise and group travel are other sought-after segments. While niche segments such as adventure, women, LGBTQI+ have fewer takers, their share is likely to increase as destinations look to woo clients with different itineraries 3 . One advisor said, When the market opened and expanded post pandemic, some of the most popular segments were ocean and river cruise. Cooped in at home, possibly away from family, many people wanted to use vacation time to bond with their loved ones. Money was not a big deal, if you could spend. 8 | CHART 1 DISTRIBUTION TRENDS PRODUCT SPECIALIZATION Ocean Cruise Family/Multi-Generational Travel Luxury Travel Specific Destinations River Cruise Group Travel Wedding/Honeymoon/Romance Travel Adventure Travel Solo Travel Expedition Cruise Church or Other Religious Affiliations Group Women only Wine and Culinary Wellness Travel Sustainable Travel Villa/Private Homes LGBTQ+ No specialization 51% 39% 34% 32% 30% 30% 17% 7% 6% 5% 3% 2% 2% 2% 2% 1% 1% 7% 2 https://www.globalrescue.com/common/blog/detail/huge-demand-on-the-high-seas-cruises-are-back-in-2023/ 3 https://www.linkedin.com/pulse/wooing-lgqbt-golf-niche-travel-markets-africa-travel-week/?trk=public_post We will do groups when they come to us, but that’s not our focus! We are 100% focused on FIT. I think it is dumb to think an agency would only focus on three types of travel. We are 100% full-service travel agency.