Emails, phone calls and text messaging are the popular modes of communication between advisors and clients. However, suppliers seem to be less active on text messaging. Advisors also said that they have more in-person meet- ings with clients. Like social media, messaging apps too have seen steady growth in adoption among advisors. This could be both due to influx of younger advisors in the industry and greater adoption of technology by existing advisors, to meet the client’s needs. CHART 12 | 19 MODES OF COMMUNICATION USED BY ADVISORS DISTRIBUTION TRENDS Emails Phone call Text messaging In person Messaging apps Video call 82% 63% 21% 43% 27% 91% 90% 70% 64% 55% 40% 40% Client side Supplier side