Only 13% of advisors, a majority of whom are over 65 years old, said that they don’t use any messaging apps to communicate with clients. In the TMR River Cruise Outlook 2023, this share was 21%, indicating the rising adoption of messaging apps in business communication, more so on the client-side. As more advisors are adapting to all the technology out there, the popular messaging apps are Facebook messenger, Zoom, WhatsApp and iMessage. MESSAGING APPS USED BY ADVISORS ADVISORS NOT USING ANY APP, BY AGE 20 | CHART 13 Facebook Messenger Zoom WhatsApp iMessage Instagram Microsoft Teams Supplier apps Google Meet Skype X/Twitter I do not use any app 56% 47% 41% 31% 24% 14% 10% 9% 4% 3% 13% DISTRIBUTION TRENDS 18-44 years 4% 38% 58% 45-64 years 65+ years