It’s never been more important than now to support the industry associations. During tough times they have had the back of advisors and have been consistently working to lobby for the interests of advisors. Their trade shows are a place to learn more, meet and network with others in the industry from differ- ent regions, including service providers. ASTA has a slew of events lined up already for 2024, from its River Cruise Expo to Caribbean Showcase 11 . ACTA has also announced travel industry summits in September 2024, with entrepreneur panels, and some of Canada’s top destinations on showcase 12 . 30 | CHART 23 AFFILIATION MATTERS 11 https://www.asta.org/ 12 https://actaevents.ca/events/ TRADE ASSOCIATION AFFILIATION, U.S. ADVISORS (%) TRADE ASSOCIATION AFFILIATION, CANADIAN ADVISORS (%) 75% 87% 52% 41% 57% 34% IATAN CLIA ASTA IATA ACTA CLIA