26
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CHART 19
The outlook for 2024 is very positive with 84% of
advisors saying that they expect to see an increase
in their gross sales. While it was initially feared
that the boom in the industry in 2022 was a post-
COVID, “revenge” travel phase, there are reports
that reflect otherwise. Consumers spent $214 billion
on summer travel in 2023, and this is expected to
only rise in 2024.
10
ADVISOR’S PROFILE
10 https://www.seattletimes.com/life/travel/pandemic-revenge-travel-is-still-on-the-forecast-for-2024/
ANNUAL GROSS SALES, 2024 VS. 2023 (SHARE %)
Up 100% or more
Up 50-99%
Up 20-49%
Up 1-19%
No change
Down 1-20%
Down 21% or more
40%
12%
21%
14%
8%
3%
1%